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MANDELAEFFECTSTART HERE

THE ARCHIVE // FIND A FAMILIAR DETAIL

YOU REMEMBER IT.
NOW FIND THE FILE.

A basket that disappeared. A line nobody said. A name that looks wrong. Which detail has been following you?

200 examples. Select a card to open its story.

A / EBEARSFILE 001BERENSTAIN BEARSWas it Berenstain—or Berenstein?OPEN THIS EXAMPLE →FILE 002FRUIT OF THE LOOMWhere did the cornucopia go?OPEN THIS EXAMPLE →FILE 003THE MONOPOLY MANPicture his face. Was there a monocle?OPEN THIS EXAMPLE →FILE 004C-3PO’S SILVER LEGYou remember gold. Look again.OPEN THIS EXAMPLE →LUKE / NOFILE 005“LUKE, I AM YOUR FATHER”You can hear it. Why isn’t it in the film?OPEN THIS EXAMPLE →198_2013FILE 006NELSON MANDELAThe memory that gave the phenomenon its name.OPEN THIS EXAMPLE →VISUAL TRACE // 007DETAILS MAY MIGRATETIP / CHECKPOINTFILE 007 / NEWPIKACHU’S TAILClose your eyes and finish the tail. The smallest patch can change an entire childhood image.OPEN THIS EXAMPLE →VISUAL TRACE // 008DETAILS MAY MIGRATEM _ _ _ _MIRRORFILE 008 / NEWTHE SNOW WHITE MIRRORYou know the rhythm. You know the voice. But what are the first two words?OPEN THIS EXAMPLE →VISUAL TRACE // 009DETAILS MAY MIGRATEFILE 009 / REVERSE REPORTKITKAT’S MISSING HYPHENFour fingers. Red wrapping. One tiny mark that some people insist belonged between the words.OPEN THIS EXAMPLE →VISUAL TRACE // 010DETAILS MAY MIGRATEFILE 010 / REVERSE REPORTFROOT LOOPSA cereal box you can picture. A word that refuses to be spelled the way you expect.OPEN THIS EXAMPLE →VISUAL TRACE // 011FILE 011 / NEWFEBREZEPicture the spray bottle. Now spell the word without checking. How many letters belong in the breeze?OPEN THIS EXAMPLE →VISUAL TRACE // 012DOUBLE STUFFILE 012 / REVERSE REPORTSKECHERSA shoe box, a shop sign, a word you have seen for years. Put the letters in order before opening the lid.OPEN THIS EXAMPLE →VISUAL TRACE // 013CHIC_FIL-AFILE 013 / REVERSE REPORTCHICK-FIL-AChic, Chik, or Chick? The place feels familiar. The letters do not always follow.OPEN THIS EXAMPLE →VISUAL TRACE // 014LOONEYT _ _ _ SACMEFILE 014 / REVERSE REPORTLOONEY TUNESThe rings open. The music starts. Is the word Tunes—or Toons?OPEN THIS EXAMPLE →VISUAL TRACE // 015FILE 015 / NEWCURIOUS GEORGEDo not look at his face. Finish the silhouette behind him.OPEN THIS EXAMPLE →VISUAL TRACE // 016MAY BE CLOSERFILE 016 / REVERSE REPORTVOLKSWAGENDraw the badge from memory. Do the V and W touch?OPEN THIS EXAMPLE →VISUAL TRACE // 017007FILE 017 / NEWDOLLY’S BRACESJaws smiles. Dolly smiles back. What is on her teeth in the scene you remember?OPEN THIS EXAMPLE →VISUAL TRACE // 018FILE 018 / NEWFORREST GUMP’S BOX OF CHOCOLATESYou know the sentence. Now listen for its tense.OPEN THIS EXAMPLE →VISUAL TRACE // 019IN / ANDHELLO, C…FILE 019 / REVERSE REPORTSEX AND THE CITYA skyline, a familiar title, and a connecting word that some people remember differently.OPEN THIS EXAMPLE →VISUAL TRACE // 020OSCARM _ YERJ I F _ _FILE 020 / REVERSE REPORTOSCAR MAYERThe yellow band is familiar. Write the surname before the tune supplies it.OPEN THIS EXAMPLE →VISUAL TRACE // 021FLIN(T)STONEST → _ → TTFILE 021 / REVERSE REPORTTHE FLINTSTONESFirst the T is there. Then it is missing. Then it is there again—or so the report goes.OPEN THIS EXAMPLE →VISUAL TRACE // 02213 / 12 / 13FILE 022 / REVERSE REPORTAPOLLO 13 — HOUSTONHave a problem. Had a problem. Which version do you remember checking—and which source was speaking?OPEN THIS EXAMPLE →VISUAL TRACE // 023UNINDEXED DETAIL / 023S K E _ SFILE 023 / NEWJIFA familiar jar. A short name. Two extra letters that some people still expect to see.OPEN THIS EXAMPLE →VISUAL TRACE // 024UNINDEXED DETAIL / 024FR_ _TFILE 024 / NEWCHEEZ-ITBefore opening the box, decide whether its name ends with another letter.OPEN THIS EXAMPLE →VISUAL TRACE // 025UNINDEXED DETAIL / 025AU / USFILE 025 / NEWDOUBLE STUF OREOHow many Fs are on the pack? Before deciding, check which country the pack came from.OPEN THIS EXAMPLE →VISUAL TRACE // 026UNINDEXED DETAIL / 026FILE 026 / NEWCAP’N CRUNCHYou can picture the captain. Now write what the box calls him.OPEN THIS EXAMPLE →VISUAL TRACE // 027UNINDEXED DETAIL / 027←FILE 027 / NEWFORD’S CURLDraw the first letter inside the oval. Do not finish the rest until you have drawn its upper stroke.OPEN THIS EXAMPLE →VISUAL TRACE // 028UNINDEXED DETAIL / 028FILE 028 / NEWMICKEY’S SUSPENDERSRed shorts, white buttons. What holds them up in the version you remember?OPEN THIS EXAMPLE →VISUAL TRACE // 029UNINDEXED DETAIL / 029143FILE 029 / NEWMISTER ROGERS’ OPENINGThe door opens and a familiar voice begins. Which small word arrives before neighborhood?OPEN THIS EXAMPLE →VISUAL TRACE // 030UNINDEXED DETAIL / 03086FILE 030 / NEWWE ARE THE CHAMPIONS — QUEENQueen’s We Are the Champions: wait for the last note. Does your memory keep singing when the recording stops?OPEN THIS EXAMPLE →VISUAL TRACE // 031UNINDEXED DETAIL / 031FILE 031 / NEWCASABLANCA — SAMYou know who sits at the piano. Now listen for the request you remember.OPEN THIS EXAMPLE →VISUAL TRACE // 032UNINDEXED DETAIL / 032FILE 032 / NEWHELLO, CLARICEYou remember the voice before the words. Which greeting waits at the end of the corridor?OPEN THIS EXAMPLE →VISUAL TRACE // 033SIGNAL / 1982FILE 033 / NEWE.T.’S FIRST CALLYou know the famous phrase. But which order does he try first?OPEN THIS EXAMPLE →VISUAL TRACE // 034SOCKS / SLIDEFILE 034 / NEWRISKY BUSINESS SUNGLASSESYou can imitate the slide into the room. Now finish the face.OPEN THIS EXAMPLE →VISUAL TRACE // 0351919 / ONE RETURNFILE 035 / NEWFIELD OF DREAMS — THE VOICEA field appears where there was corn. Which pronoun did the voice promise?OPEN THIS EXAMPLE →VISUAL TRACE // 036NORMA / 1979FILE 036 / NEWSALLY FIELD’S OSCAR SPEECHYou remember the delight. Now separate the speech from its famous imitation.OPEN THIS EXAMPLE →VISUAL TRACE // 037NCC / 1701FILE 037 / NEWBEAM ME UP, SCOTTYA catchphrase everyone recognizes. Find the episode that says it exactly.OPEN THIS EXAMPLE →VISUAL TRACE // 0381996 / KFILE 038 / NEWSINBAD’S SHAZAAMSome memories contain more than a changed word. They contain an entire film.OPEN THIS EXAMPLE →VISUAL TRACE // 03900:01 / NO FOODFILE 039 / NEWGREMLINS — STRIPE OR SPIKEYou remember the creature. Write his name before reading the label.OPEN THIS EXAMPLE →VISUAL TRACE // 0401976 / OPEN AFTER DARKFILE 040 / REVERSE REPORTINTERVIEW WITH THE VAMPIREA title can change its mood with a single small word.OPEN THIS EXAMPLE →VISUAL TRACE // 041GOLDEN RULEFILE 041 / REVERSE REPORTJCPENNEYYou know the shop. Spell its name before the mall sign comes into view.OPEN THIS EXAMPLE →VISUAL TRACE // 042MAY / BEFILE 042 / NEWTHE MIRROR WARNINGLook at the small words below the reflection. How certain did the warning sound?OPEN THIS EXAMPLE →VISUAL TRACE // 043FISHTAIL / 1958FILE 043 / NEWCOCA-COLA’S CONNECTING MARKTrace the space between the words before drawing either flourish.OPEN THIS EXAMPLE →VISUAL TRACE // 044ZZ / RETURN TO SENDERFILE 044 / NEWDASTARDLY’S PIGEON THEMEThe tune starts chasing something. Which command do you hear first?OPEN THIS EXAMPLE →VISUAL TRACE // 045INFERNO / GATEFILE 045 / REVERSE REPORTTHE THINKER’S POSESit in the pose before looking at the sculpture. Where does your hand go?OPEN THIS EXAMPLE →VISUAL TRACE // 046711 / 1911FILE 046 / REVERSE REPORTMONA LISA’S SMILELook away before deciding. What expression was there the last time you checked?OPEN THIS EXAMPLE →VISUAL TRACE // 047VIII / SIXFILE 047 / NEWHENRY VIII’S TURKEY LEGA royal portrait, an unmistakable face, and an object people say they remember him holding.OPEN THIS EXAMPLE →VISUAL TRACE // 04841 S / 174 EFILE 048 / NEWNEW ZEALAND’S POSITIONDraw Australia, then place the islands before opening an atlas.OPEN THIS EXAMPLE →VISUAL TRACE // 049CANAL / 1914FILE 049 / NEWSOUTH AMERICA’S ALIGNMENTPlace the two Americas on paper. Does the southern outline land where the atlas puts it?OPEN THIS EXAMPLE →VISUAL TRACE // 050HERCULES / IIFILE 050 / NEWGIBRALTAR’S LOST ISLANDPicture the Rock before looking at a map. Is there water on every side?OPEN THIS EXAMPLE →VISUAL TRACE // 051SECOND STARFILE 051 / NEWTINKER BELL’S INTROThe castle appears. Wait for the little visitor you remember. What does her wand do?OPEN THIS EXAMPLE →VISUAL TRACE // 052WENDA / ODL​AWFILE 052 / NEWWALDO’S WALKING STICKFind the traveller in your memory. What is in his hand?OPEN THIS EXAMPLE →VISUAL TRACE // 053THURL / 1953FILE 053 / NEWTONY THE TIGER’S NOSELeave the stripes alone. Colour the nose first.OPEN THIS EXAMPLE →VISUAL TRACE // 054KITCHENER / 1914FILE 054 / NEWUNCLE SAM’S HATYou remember the finger. Now draw the top of the hat.OPEN THIS EXAMPLE →VISUAL TRACE // 05520252FILE 055 / NEWSMOKEY BEAR’S NAMEThe bear is familiar. Is there a word between his two names?OPEN THIS EXAMPLE →VISUAL TRACE // 056095 → 208FILE 056 / NEWONIX OR ONYXSpell the rock snake’s name before opening the Pokédex.OPEN THIS EXAMPLE →VISUAL TRACE // 057H / UNDERPAINTFILE 057 / NEWWITE-OUT’S MISSING HA bottle for removing mistakes. Write its own name first.OPEN THIS EXAMPLE →VISUAL TRACE // 058FE / 26FILE 058 / REVERSE REPORTVOLVO’S ARROWDraw the badge. Is the circle complete on its own?OPEN THIS EXAMPLE →VISUAL TRACE // 059AK / HI / 1959FILE 059 / NEWFIFTY OR FIFTY-TWO STATESCount the states before counting the stars. Where do the extras belong?OPEN THIS EXAMPLE →VISUAL TRACE // 060BEDLOE / 1956FILE 060 / NEWLIBERTY OR ELLIS ISLANDPlace the statue on a map before drawing the ferry route.OPEN THIS EXAMPLE →VISUAL TRACE // 061MAY / XIIFILE 061 / NEWTHE LINDBERGH BABYSome memories end with a disappearance. The recorded account continues.OPEN THIS EXAMPLE →VISUAL TRACE // 062SS-100-XFILE 062 / NEWJFK’S SIX-SEAT LIMOUSINESketch the passengers before opening the photograph.OPEN THIS EXAMPLE →VISUAL TRACE // 063AFP / NOT PCHFILE 063 / NEWED MCMAHON’S SWEEPSTAKESYou can picture the presenter. Read the company name on the cheque.OPEN THIS EXAMPLE →VISUAL TRACE // 064MARS / 2000FILE 064 / REVERSE REPORTBRITNEY’S OOPS HEADSETThe red suit is there. Trace the line beside her cheek.OPEN THIS EXAMPLE →VISUAL TRACE // 065ORCA / IIIFILE 065 / NEWJAWS — BIGGER BOATYou can hear the warning. Who does its first word include?OPEN THIS EXAMPLE →VISUAL TRACE // 066SIX / OR FIVEFILE 066 / NEWDIRTY HARRY — FEEL LUCKYYou remember the challenge. Which person does the question ask about?OPEN THIS EXAMPLE →VISUAL TRACE // 067VITAMEATAVEGAMINFILE 067 / NEWLUCY’S SPLAININ LINEYou can do the voice. Find the episode that says the whole line.OPEN THIS EXAMPLE →VISUAL TRACE // 068MAN​GANIFILE 068 / NEWME TARZAN YOU JANETwo people point at each other. What words complete the introduction?OPEN THIS EXAMPLE →VISUAL TRACE // 069BLAZING / 1974FILE 069 / NEWSIERRA MADRE — BADGESThe refusal is familiar. Listen for the sentence it belongs to.OPEN THIS EXAMPLE →VISUAL TRACE // 070SEPIA → COLOURFILE 070 / NEWOZ — TOTO’S KANSAS LINEThe door opens onto colour. What does Dorothy say before naming Kansas?OPEN THIS EXAMPLE →VISUAL TRACE // 071JITTERBUG / CUTFILE 071 / NEWTHE SCARECROW’S GUNFinish the forest scene. What is the Scarecrow carrying?OPEN THIS EXAMPLE →VISUAL TRACE // 072NIKKOFILE 072 / NEWFLY MY PRETTIESThe monkeys take flight. Finish the witch’s order.OPEN THIS EXAMPLE →VISUAL TRACE // 073221BFILE 073 / NEWELEMENTARY MY DEAR WATSONThe phrase fits the detective perfectly. Which page contains it?OPEN THIS EXAMPLE →VISUAL TRACE // 074DI / LEMMAFILE 074 / NEWDILEMMA OR DILEMNAWrite the word you were taught. Does your hand put an n in it?OPEN THIS EXAMPLE →VISUAL TRACE // 0751935 / MOTHER TREEFILE 075 / NEWHASS OR HAAS AVOCADORead the fruit’s label in your memory. Where does the second a go?OPEN THIS EXAMPLE →VISUAL TRACE // 076S / OUTSIDE THE SEALFILE 076 / NEWDEPEND OR DEPENDSOne package, a familiar brand. Does its name end in s?OPEN THIS EXAMPLE →VISUAL TRACE // 077VS / LOCKEDFILE 077 / REVERSE REPORTVICTORIA’S SECRETThe shop name is familiar. Does the apostrophe still belong there?OPEN THIS EXAMPLE →VISUAL TRACE // 078APRON / ORANGEFILE 078 / REVERSE REPORTTHE HOME DEPOTBefore the orange square appears, write every word inside it.OPEN THIS EXAMPLE →VISUAL TRACE // 079THE PARALLEL / 1963FILE 079 / NEWROD SERLING OR STERLINGThe voice announces a strange story. Spell the name in the credits.OPEN THIS EXAMPLE →VISUAL TRACE // 080LUCY / FOOTBALLFILE 080 / NEWCHARLES SCHULZ’S SIGNATUREForget the speech bubbles. Read the name in the corner.OPEN THIS EXAMPLE →VISUAL TRACE // 081E / LAST LEAFFILE 081 / NEWDANIELLE STEEL OR STEELEA shelf of novels. Write the author’s surname before pulling one out.OPEN THIS EXAMPLE →VISUAL TRACE // 082FANCY / REDFILE 082 / NEWREBA MCENTIRE OR MCINTYREThe singer is unmistakable. Spell the surname on the record.OPEN THIS EXAMPLE →VISUAL TRACE // 083ROLL / SIXFILE 083 / REVERSE REPORTTOTINO’S OR TOSTINO’SThe packet is cold. The remembered name has another letter.OPEN THIS EXAMPLE →VISUAL TRACE // 084Y / ONION COREFILE 084 / NEWFUNYUNS OR FUNIONSWrite the snack name before the green packet supplies it.OPEN THIS EXAMPLE →VISUAL TRACE // 0851000 / OFFSETFILE 085 / NEWBOOM BOOM POW’S YEARCount the year in your head before the recording reaches it.OPEN THIS EXAMPLE →VISUAL TRACE // 086KEN / AQUARIUMFILE 086 / NEWBARBIE GIRL — A OR THEKeep the tune in your head. Which tiny word introduces the world?OPEN THIS EXAMPLE →VISUAL TRACE // 087COW / BOARDROOMFILE 087 / NEWSWEET DREAMS — THIS OR THESEYou know the sound. Does it end with this or these?OPEN THIS EXAMPLE →VISUAL TRACE // 088CEYLON / 1972FILE 088 / NEWSRI LANKA’S POSITIONDraw India. Place the island before opening the atlas.OPEN THIS EXAMPLE →VISUAL TRACE // 08990 N / NO FOOTPRINTFILE 089 / NEWTHE NORTH POLE’S LANDThe top of the globe is white. What is beneath it?OPEN THIS EXAMPLE →VISUAL TRACE // 090JUNE / V / 1989FILE 090 / NEWTANK MAN’S RECORDED ENDINGA man blocks the tanks. What happens next in the footage you remember?OPEN THIS EXAMPLE →VISUAL TRACE // 0911954 / PAWPRINTFILE 091 / REVERSE REPORTTIDY CATSCats, then Cat, then Cats again. One letter at the end of an everyday bag.OPEN THIS EXAMPLE →VISUAL TRACE // 092JOYCE / 011FILE 092 / REVERSE REPORTWINONA RYDERA name you knew, a correction you accepted, and the letter that returned.OPEN THIS EXAMPLE →VISUAL TRACE // 093SIDE A / 1991FILE 093 / REVERSE REPORTNIRVANA NEVERMIND COVERAn album cover, an empty space, and a dollar remembered twice.OPEN THIS EXAMPLE →VISUAL TRACE // 094L / L / 2003FILE 094 / REVERSE REPORTHILLARY CLINTON SPELLINGOne L, two Ls, and the memory of having checked already.OPEN THIS EXAMPLE →VISUAL TRACE // 09588 / ONE PIN EFILE 095 / REVERSE REPORTBACK TO THE FUTURE VANKeep the time machine in mind. Now look at the vehicle following it.OPEN THIS EXAMPLE →MEMORY STUDY // 96Dr [·] PepperCHOOSE BEFORE YOU LOOKFILE 096 / NEWDR PEPPER’S PERIODWrite the name on the can. Leave room for the smallest mark you remember.OPEN THIS EXAMPLE →MEMORY STUDY // 97GOTHIC / ↗CHOOSE BEFORE YOU LOOKFILE 097 / NEWAMERICAN GOTHIC’S GAZEThe pitchfork is easy. Now draw where the woman is looking.OPEN THIS EXAMPLE →MEMORY STUDY // 98HAND / SLINGCHOOSE BEFORE YOU LOOKFILE 098 / NEWDAVID’S SLINGFinish the familiar pose before deciding whether the raised hand is empty.OPEN THIS EXAMPLE →MEMORY STUDY // 201THE CAPE / THE LINECHOOSE BEFORE YOU LOOKFILE 201 / NEWDRACULA’S UNSPOKEN THREATYou can hear the accent. Can you place the line in the film?OPEN THE FILE →MEMORY STUDY // 100DE / VILCHOOSE BEFORE YOU LOOKFILE 100 / NEWCRUELLA DE VILThe face is unmistakable. Now put the surname on paper without the tune helping.OPEN THIS EXAMPLE →MEMORY STUDY // 10112 / 13CHOOSE BEFORE YOU LOOKFILE 101 / NEW12 OR 13 MONKEYSRemember the film’s title before remembering its ending.OPEN THIS EXAMPLE →MEMORY STUDY // 202RIDE / NIGHTCHOOSE BEFORE YOU LOOKFILE 202 / NEWALL ABOUT EVE’S BUMPY NIGHTThe warning is unforgettable. Does it promise a ride or a night?OPEN THE FILE →MEMORY STUDY // 103N / WATERCHOOSE BEFORE YOU LOOKFILE 103 / NEWAUSTRALIA’S POSITIONDraw the continent, then leave the water you remember above it.OPEN THIS EXAMPLE →MEMORY STUDY // 104COLLAR / ?CHOOSE BEFORE YOU LOOKFILE 104 / NEWTHE DOUGHBOY’S SCARFLeave the hat alone. Colour the small piece tied around his neck.OPEN THIS EXAMPLE →MEMORY STUDY // 105EAR / EARCHOOSE BEFORE YOU LOOKFILE 105 / NEWMR. CLEAN’S EARRINGSYou know the bald head and folded arms. Now finish both ears.OPEN THIS EXAMPLE →MEMORY STUDY // 106TWITCH / FRAMECHOOSE BEFORE YOU LOOKFILE 106 / NEWSAMANTHA’S NOSE TWITCHImitate the little movement. Then decide which part of her face moved.OPEN THIS EXAMPLE →MEMORY STUDY // 107OX [I/Y]CHOOSE BEFORE YOU LOOKFILE 107 / NEWOXICLEAN OR OXYCLEANThe voice is familiar. Write the letters before the commercial supplies them.OPEN THIS EXAMPLE →MEMORY STUDY // 108CHEESE [’S]CHOOSE BEFORE YOU LOOKFILE 108 / NEWCHUCK E. CHEESE’S NAMEPicture the birthday sign. Does the name belong to the place—or to someone?OPEN THIS EXAMPLE →MEMORY STUDY // 109STOVE / TOPCHOOSE BEFORE YOU LOOKFILE 109 / NEWSTOUFFER’S STOVE TOPFinish the name of the box before you picture the dinner around it.OPEN THIS EXAMPLE →MEMORY STUDY // 110CUP [O’] NOODLESCHOOSE BEFORE YOU LOOKFILE 110 / NEWCUP O’ NOODLESA small letter between two words. A name you may never have stopped using.OPEN THIS EXAMPLE →MEMORY STUDY // 111NOSE [○] EARSCHOOSE BEFORE YOU LOOKFILE 111 / NEWTHE LAUGHING COWClose your eyes. Put every piece of jewellery back where it belongs.OPEN THIS EXAMPLE →MEMORY STUDY // 112COSTUME // RECALLCHOOSE BEFORE YOU LOOKFILE 112 / NEWBALOO’S COCONUT COSTUMERebuild the disguise before the music starts.OPEN THIS EXAMPLE →MEMORY STUDY // 113YELLOW / REDCHOOSE BEFORE YOU LOOKFILE 113 / NEWCARMEN SANDIEGO’S COATA silhouette crosses the screen. Choose its colour before you follow.OPEN THIS EXAMPLE →MEMORY STUDY // 114ONE EYE [○]CHOOSE BEFORE YOU LOOKFILE 114 / NEWPRINGLES MAN’S MONOCLELook at the face you remember before you reach for a can.OPEN THIS EXAMPLE →MEMORY STUDY // 115[RUN / FLY], YOU FOOLSCHOOSE BEFORE YOU LOOKFILE 115 / NEWGANDALF — RUN OR FLYFinish the line before the fall.OPEN THIS EXAMPLE →MEMORY STUDY // 116VAPO[R]RUBCHOOSE BEFORE YOU LOOKFILE 116 / NEWVICKS VAPORUB’S EXTRA RWrite the label as one word. Does an extra R find its way in?OPEN THIS EXAMPLE →MEMORY STUDY // 117VAS[E / O]LINECHOOSE BEFORE YOU LOOKFILE 117 / NEWVASELINE OR VASOLINESpell the name you would have written before looking.OPEN THIS EXAMPLE →MEMORY STUDY // 118HELLMAN[N]’SCHOOSE BEFORE YOU LOOKFILE 118 / NEWHELLMANN’S DOUBLE NCount the letters before you count the memories.OPEN THIS EXAMPLE →MEMORY STUDY // 119V / PEANUTCHOOSE BEFORE YOU LOOKFILE 119 / NEWSPONGEBOB’S GOOFY GOOBER GUITARThe final performance begins. What shape is in his hands?OPEN THIS EXAMPLE →MEMORY STUDY // 120BARB[A]RACHOOSE BEFORE YOU LOOKFILE 120 / NEWBARBRA OR BARBARA STREISANDWrite her first name as it appears on the record sleeve.OPEN THIS EXAMPLE →MEMORY STUDY // 121MOD[GE] / PODGECHOOSE BEFORE YOU LOOKFILE 121 / NEWMOD PODGE OR MODGE PODGEA familiar craft jar. Two words that almost rhyme on the label.OPEN THIS EXAMPLE →MEMORY STUDY // 122PICTURE / PORTRAITCHOOSE BEFORE YOU LOOKFILE 122 / NEWDORIAN GRAY — PICTURE OR PORTRAITThere is a portrait in the story. Which word was on the cover?OPEN THIS EXAMPLE →MEMORY STUDY // 123DO[O]LITTLECHOOSE BEFORE YOU LOOKFILE 123 / NEWDOCTOR DOLITTLE’S EXTRA OFollow the name from the sound to the book’s spine.OPEN THIS EXAMPLE →MEMORY STUDY // 124ABOVE / ACROSSCHOOSE BEFORE YOU LOOKFILE 124 / NEWTHE CREATION OF ADAM’S HANDSPlace the hands before the ceiling comes into view.OPEN THIS EXAMPLE →MEMORY STUDY // 125THURSDAY // 03 / 04CHOOSE BEFORE YOU LOOKFILE 125 / NEWTHANKSGIVING’S THURSDAYCount the Thursdays on the calendar you remember.OPEN THIS EXAMPLE →MEMORY STUDY // 203CAN I HAVE / I WANTCHOOSE BEFORE YOU LOOKFILE 203 / NEWOLIVER’S REQUEST FOR MOREYou know what Oliver wants. Which words does he use to ask?OPEN THE FILE →MEMORY STUDY // 204BUBBLE / DOUBLECHOOSE BEFORE YOU LOOKFILE 204 / NEWMACBETH’S CAULDRON CHANTThe rhyme comes easily. Does it start with bubble or double?OPEN THE FILE →MEMORY STUDY // 128ARE YOU / AREN’T YOUCHOOSE BEFORE YOU LOOKFILE 128 / NEWTHE GRADUATE — MRS. ROBINSONDoes the question begin the line—or arrive at the end?OPEN THIS EXAMPLE →MEMORY STUDY // 129THE PATCH // A VISITORCHOOSE BEFORE YOU LOOKFILE 129 / NEWTHE GREAT PUMPKIN’S ARRIVALThe leaves move. A figure rises. Remember what happened next.OPEN THIS EXAMPLE →MEMORY STUDY // 130LION / WOLF // LAMBCHOOSE BEFORE YOU LOOKFILE 130 / NEWISAIAH’S LION OR WOLFFinish the familiar image before finding the verse.OPEN THIS EXAMPLE →MEMORY STUDY // 131CLIFF[S] / NOTESCHOOSE BEFORE YOU LOOKFILE 131 / NEWCLIFFSNOTES’ MISSING SThe publisher’s own heading drops the S. Which name did you learn?OPEN THIS EXAMPLE →MEMORY STUDY // 132DOUBLE / DUBBLECHOOSE BEFORE YOU LOOKFILE 132 / NEWDUBBLE BUBBLE’S FIRST WORDSay the rhyme, then write the name on the wrapper.OPEN THIS EXAMPLE →MEMORY STUDY // 133W[H]IPCHOOSE BEFORE YOU LOOKFILE 133 / NEWREDDI-WIP’S MISSING HSpell the last word before you picture the first swirl.OPEN THIS EXAMPLE →MEMORY STUDY // 134T[I / Y]KESCHOOSE BEFORE YOU LOOKFILE 134 / NEWLITTLE TIKES OR LITTLE TYKESA small badge on a toy that may have outlasted your memory of it.OPEN THIS EXAMPLE →MEMORY STUDY // 135THIS / THAT’SCHOOSE BEFORE YOU LOOKFILE 135 / NEWCROCODILE DUNDEE — THIS OR THATFinish the comeback as the larger knife comes into view.OPEN THIS EXAMPLE →MEMORY STUDY // 136BATS AN EYE / PANICSCHOOSE BEFORE YOU LOOKFILE 136 / NEWTHE JOKER — NOBODY PANICSListen to what nobody does when the plan unfolds.OPEN THIS EXAMPLE →MEMORY STUDY // 137WHAT IF I TOLD YOU…CHOOSE BEFORE YOU LOOKFILE 137 / NEWMORPHEUS — WHAT IF I TOLD YOUFinish the sentence before you look for the scene.OPEN THIS EXAMPLE →MEMORY STUDY // 205YELLOW / WHITECHOOSE BEFORE YOU LOOKFILE 205 / NEWTHE YELLOW SUN MEMORYThe summer in your memory has a colour. Does the Sun still match it?OPEN THE FILE →MEMORY STUDY // 139REEVE / REEVESCHOOSE BEFORE YOU LOOKFILE 139 / NEWSUPERMAN — REEVE OR REEVESWrite both actors’ names before deciding where the S belongs.OPEN THIS EXAMPLE →MEMORY STUDY // 140TORCH // CROWNCHOOSE BEFORE YOU LOOKFILE 140 / NEWTHE STATUE OF LIBERTY’S CLOSED TORCHA narrow climb, a harbour view, and a door the record says was closed.OPEN THIS EXAMPLE →MEMORY STUDY // 141SUNNY // SHADESCHOOSE BEFORE YOU LOOKFILE 141 / NEWRAISIN BRAN’S SUNGLASSESA smiling sun, two scoops, and a pair of glasses that belongs somewhere in the picture.OPEN THIS EXAMPLE →MEMORY STUDY // 142TAIL // BLACK / WHITECHOOSE BEFORE YOU LOOKFILE 142 / NEWSNOOPY’S TAIL COLOURBlack ears, a black nose—and one last patch your memory must fill.OPEN THIS EXAMPLE →MEMORY STUDY // 143WILE[Y] // E.CHOOSE BEFORE YOU LOOKFILE 143 / NEWWILE E. OR WILEY COYOTEThe coyote keeps falling. Does another letter follow him?OPEN THIS EXAMPLE →MEMORY STUDY // 206SAGITTARIUS / ORIONCHOOSE BEFORE YOU LOOKFILE 206 / NEWSAGITTARIUS OR ORION?One little dot says you are here. Which spiral arm holds it?OPEN THE FILE →MEMORY STUDY // 207LEFT / BETWEENCHOOSE BEFORE YOU LOOKFILE 207 / NEWTHE HEART ON THE OLD CHARTThe outline is familiar. Where does your memory put the heart inside it?OPEN THE FILE →MEMORY STUDY // 146O[L]STEENCHOOSE BEFORE YOU LOOKFILE 146 / NEWJOEL OSTEEN’S EXTRA LOne surname, one expected L, and a book cover worth looking at twice.OPEN THIS EXAMPLE →MEMORY STUDY // 147DO YOU / I WANTCHOOSE BEFORE YOU LOOKFILE 147 / NEWSAW — DO YOU WANT TO PLAY?A familiar invitation sounds different when you follow its subject.OPEN THIS EXAMPLE →MEMORY STUDY // 148RED SUN / DARK MOTIFCHOOSE BEFORE YOU LOOKFILE 148 / NEWTHE KARATE KID’S HEADBANDBefore Daniel takes his stance, decide what is printed above his eyes.OPEN THIS EXAMPLE →MEMORY STUDY // 149ANNIE / EDDIECHOOSE BEFORE YOU LOOKFILE 149 / NEWSMOOTH CRIMINAL — ANNIE OR EDDIEA familiar voice asks after someone. Write the name before reading it.OPEN THIS EXAMPLE →MEMORY STUDY // 208OPEN / WALLEDCHOOSE BEFORE YOU LOOKFILE 208 / NEWTHE BACK OF THE EYE SOCKETSDo the dark spaces in your remembered skull have a back wall?OPEN THE FILE →FILE 151 / NEWRICHARD SIMMONS’ HEADBANDThe curls, the shorts, the movement. Finish the outfit before you look.OPEN THIS EXAMPLE →FILE 152 / NEWSCARY MOVIE’S WHISPEROne word turns a familiar horror line into the joke you remember.OPEN THIS EXAMPLE →FILE 153 / NEWWHAT COLOUR IS CHARTREUSE?A single word can send two people to opposite ends of the palette.OPEN THIS EXAMPLE →FILE 154 / NEWTHE SONG THAT NEVER ENDS?Lamb Chop’s closing song may keep going with a different opening in your head.OPEN THIS EXAMPLE →FILE 155 / NEWCHALLENGER’S DATEA public event can feel anchored to a school year that will not match its date.OPEN THIS EXAMPLE →FILE 156 / NEWKING TUT’S HEADDRESSThe mask is instantly familiar. The detail above its brow may be less settled.OPEN THIS EXAMPLE →FILE 157 / NEWTHE MISSING ROBBER EMOJIA striped shirt, a dark mask, perhaps a money bag. Which keyboard held it?OPEN THIS EXAMPLE →FILE 158 / NEWTARGET’S RING COUNTA simple bullseye becomes less simple when you have to count it from memory.OPEN THIS EXAMPLE →FILE 159 / NEWTHE STARBUCKS CROWN STARYou know the green siren. Does the crown finish with a star?OPEN THIS EXAMPLE →FILE 160 / NEWSPRINGSTEEN’S BACK POCKETBlue jeans, a flag, a flash of red. Name the object before zooming in.OPEN THIS EXAMPLE →FILE 161 / NEWCHEWBACCA’S MISSING MEDALThe victory ceremony is familiar. Does every hero receive the same reward?OPEN THIS EXAMPLE →FILE 162 / NEWBRITNEY’S PLAID SKIRTPigtails, a tied shirt, a school corridor. Does the skirt have checks?OPEN THIS EXAMPLE →FILE 163 / NEWJESSE’S SCIENCE LINEA familiar meme comes with a voice. Does the scene supply every word?OPEN THIS EXAMPLE →FILE 164 / NEWPIANO MAN — MEMORY OR MELODYThe old man asks for something. Hear the word before you read it.OPEN THIS EXAMPLE →FILE 165 / NEWFONZIE’S LEATHER JACKETThe silhouette is unmistakable. Is the leather as black as you remember?OPEN THIS EXAMPLE →FILE 166 / NEWLENNON’S IMAGINE SUITA white piano, a bright room, two familiar figures. Finish the picture.OPEN THIS EXAMPLE →FILE 167 / NEWJUDGE JUDY’S GAVELYou remember the sharp conclusion. Was a wooden hammer part of the routine?OPEN THIS EXAMPLE →FILE 168 / NEWHEIGH-HO — WORK OR HOMESeven familiar figures, one familiar tune, and a destination you may supply differently.OPEN THIS EXAMPLE →FILE 169 / NEWIMAGINE, IF YOU WILLFour words summon Rod Serling. Find the introduction they belong to.OPEN THIS EXAMPLE →FILE 170 / NEWDX’S TANK OR JEEPYou remember the crew and the confrontation. Did the vehicle have tracks or wheels?OPEN THIS EXAMPLE →FILE 171 / NEWTHE A-TEAM’S MISSING CATCHPHRASEFour words belong to Mr. T. Do they belong to the television scene you remember?OPEN THIS EXAMPLE →FILE 172 / NEWHI-HO OR HI-YO, SILVER?A masked rider, a white horse, and one syllable that sends them onward.OPEN THIS EXAMPLE →FILE 173 / NEWMICHAEL JACKSON’S GLOVE HANDBefore copying the pose, decide whose left and right you are seeing.OPEN THIS EXAMPLE →FILE 174 / NEWTHE SHINING’S HOME GREETINGYou know the scene. The first word of its greeting may arrive differently.OPEN THIS EXAMPLE →FILE 175 / NEWTHE ENERGIZER BUNNY’S BATTERYSunglasses, flip-flops, a drum. Place the part that powers the picture.OPEN THIS EXAMPLE →FILE 176 / NEWTHE MISSING HIKER EMOJIA backpack and trekking poles seem ready to send. Find their place on the keyboard.OPEN THIS EXAMPLE →FILE 177 / NEWCOBAIN’S MISSING PINK COATWhite sunglasses remain easy to picture. What texture sits below them?OPEN THIS EXAMPLE →FILE 178 / NEWHO-OH OR MOLTRES?Ash looks up. Which legendary silhouette crosses the sky you remember?OPEN THIS EXAMPLE →FILE 179 / NEWHELLRAISER — I’LL OR WE’LLThe threat sounds familiar. Its first word may bring company with it.OPEN THIS EXAMPLE →FILE 180 / NEWDOROTHY’S BLUE SOCKSThe famous slippers catch the eye. What colour fills the small space above them?OPEN THIS EXAMPLE →MEMORY STUDY // 181MOUNTAINS / OCEANCHOOSE BEFORE YOU LOOKFILE 181 / NEWJOHN DENVER’S CRASH LOCATIONMountains or open water: where does the remembered headline take you?OPEN THE FILE →MEMORY STUDY // 182THE EXIT / THE CUTCHOOSE BEFORE YOU LOOKFILE 182 / NEWMR DARCY’S LAKE EXITYou remember the lake and the meeting. Can you recover the step between them?OPEN THE FILE →MEMORY STUDY // 183MAY / WILLCHOOSE BEFORE YOU LOOKFILE 183 / NEWOBI-WAN’S FORCE FAREWELLOne familiar blessing follows you out of the cinema. Who says which version?OPEN THE FILE →MEMORY STUDY // 184THE BULGE / THE LINECHOOSE BEFORE YOU LOOKFILE 184 / NEWSHAGGY’S ADAM’S APPLEGreen shirt, familiar chin. Does the neck need one more line?OPEN THE FILE →MEMORY STUDY // 185THE STEM / THE GAPCHOOSE BEFORE YOU LOOKFILE 185 / NEWTHE PEACE SYMBOL’S LOWER STEMDraw the symbol without looking. Does its centre reach all the way down?OPEN THE FILE →MEMORY STUDY // 186TRICORN / ROUNDEDCHOOSE BEFORE YOU LOOKFILE 186 / NEWTHE QUAKER MAN’S HATA triangular hat or a rounded brim: finish the portrait on the box.OPEN THE FILE →MEMORY STUDY // 187CAN / IFCHOOSE BEFORE YOU LOOKFILE 187 / NEWTHE ROCK — CAN OR IFA familiar voice opens the entrance. Is its first word a question or a condition?OPEN THE FILE →MEMORY STUDY // 188THE OPENING / LATERCHOOSE BEFORE YOU LOOKFILE 188 / NEWBAMBI’S REMEMBERED OPENINGA scene can dominate a whole film. Can you place the story that comes before it?OPEN THE FILE →MEMORY STUDY // 189WELL / HORATIOCHOOSE BEFORE YOU LOOKFILE 189 / NEWYORICK — WELL OR HORATIOYou know the skull and the speaker. Which word follows the remembered acquaintance?OPEN THE FILE →MEMORY STUDY // 190DEMOCRACY / LIBERTYCHOOSE BEFORE YOU LOOKFILE 190 / NEWPADMÉ — DEMOCRACY OR LIBERTYThe scene is familiar. Which word does Padmé speak as the chamber celebrates?OPEN THE FILE →MEMORY STUDY // 191RAILS / OPEN EDGECHOOSE BEFORE YOU LOOKFILE 191 / NEWRAINBOW ROAD’S GUARDRAILSYou remember falling. Do you also remember the rail you had to clear?OPEN THE FILE →MEMORY STUDY // 192RED SCARF / [ ]CHOOSE BEFORE YOU LOOKFILE 192 / NEWFROSTY’S MISSING SCARFA warm red scarf seems ready to complete the snowman. Which Frosty wore it?OPEN THE FILE →MEMORY STUDY // 193WAINWRIGHT / CALECHOOSE BEFORE YOU LOOKFILE 193 / NEWSHREK’S HALLELUJAH VOICEThe song belongs to Shrek. Does the voice belong to the scene or the album?OPEN THE FILE →MEMORY STUDY // 194MORE / [ ]CHOOSE BEFORE YOU LOOKFILE 194 / NEWWIRE HANGERS — THE EXTRA MOREThe delivery is unmistakable. Does one small word arrive before the hanger?OPEN THE FILE →MEMORY STUDY // 195ALL / MOSTCHOOSE BEFORE YOU LOOKFILE 195 / NEWCHESHIRE CAT — ALL OR MOSTWe’re all, or most everyone: which beginning belongs to the voice you remember?OPEN THE FILE →MEMORY STUDY // 196DRIVE / RUNCHOOSE BEFORE YOU LOOKFILE 196 / NEWDOUBTFIRE — DRIVE OR RUNYou remember the joke. Does its first word describe a driver or a runner?OPEN THE FILE →MEMORY STUDY // 197SCARED / SORRYCHOOSE BEFORE YOU LOOKFILE 197 / NEWBLAIR WITCH’S CAMERA CONFESSIONA familiar close-up survives. Does the sentence you remember survive with it?OPEN THE FILE →MEMORY STUDY // 1982005 / [ ]CHOOSE BEFORE YOU LOOKFILE 198 / NEWTHE OVERLOOKED 2005 WORLD SERIESAn entire championship can disappear from a summary without leaving the record books.OPEN THE FILE →MEMORY STUDY // 199THE CONTEST / THE SHOOTCHOOSE BEFORE YOU LOOKFILE 199 / NEWJUMPMAN’S REMEMBERED DUNKAn unforgettable basketball pose. Was the photographer covering a contest or staging a picture?OPEN THE FILE →MEMORY STUDY // 200ELEVEN / ELEVEnCHOOSE BEFORE YOU LOOKFILE 200 / NEW7-ELEVEN’S LOWERCASE NFive letters seem to stand together. Does the last one follow the same rule?OPEN THE FILE →
What will I find inside a file?

The detail people remember, the version that exists today, and the traces between them. Start with the image or the line that feels familiar. Follow the source trail when you want to go deeper.

How we build a case file →