THE DISCREPANCY // 158
Draw the Target bullseye without looking. How many red rings surround the centre? Reports of extra rings seem like an ideal small-logo mystery, until the company’s own history adds a complication: an earlier design really was more elaborate. The interesting question is which version belongs to the period you remember passing in the shopfront.
COUNT THE GAPS TOO
Draw the red shapes and the white spaces separately. A solid centre disc is not another hollow ring, and that distinction can change the count someone reports. Place your drawing beside a year or a particular storefront before comparing it with a logo found online.
THE RINGS HAVE A HISTORY
Target’s anniversary history describes its 1962 mark and a 1968 simplification that removed a red circle. The modern bullseye has a red centre disc and a single outer red ring. A memory of additional rings belongs beside that real design history, especially when the remembered encounter is much more recent.
THE SIGN ON YOUR REGULAR ROUTE
Imagine a photograph of the store you visited every week. Would its bullseye match your sketch, or would the familiar building make an unexpected count harder to accept? A real redesign gives this file a trail to follow. It does not automatically settle which sign you feel certain you saw.
Source trail & editions
Target — 60 years of design ↗
Primary account describes the original logo and 1968 simplification.
Reported ring-count discrepancy — WatchMojo ↗
Includes the competing recollection of Target’s rings.